The following presentations will be available to watch on May 1 at 9AM (PDT):

1. How to Nurture Better Customer Connection Online

Tap into the incredible power of community and learn all the different ways you can start fostering more and better connection between your customers—and how that connection can help you reach more travellers and grow your market.

Sophie Bujold is the founder of Cliqueworthy, a boutique consultancy focused on helping digital business builders, online group hosts and membership site providers design and grow outstanding community experiences. She taps into more than 18 years of experience in communications, digital marketing, and online community building to help her clients use technology and online tools to bring people together in genuine and impactful ways.

2. How to Increase Community Engagement with Instagram Stories

Get started with Instagram Stories by learning how to create your first post, the best tips and tricks to create great tourism content, and why you absolutely should be using this platform to connect with and grow your community.

Jennifer Kolbuc has spent over 10 years working in social media and tourism with brands including Destination Canada, Fairmont, Vancouver Aquarium, and Vancouver Trails. Her consulting company, Mountain Top Consulting, works with small to medium size businesses to create engaging content. When she’s not tweeting or instagramming, you’ll find her hiking around Vancouver, BC.

3. 3 Steps to a Quick Social Media Audit

Learn how to do a simple social media audit to make sure your efforts are matching your goals! You’ll hear about easy-access tools you can use to make the job simple, which metrics and data are the most important for tourism companies, and how you can use them to refine your strategies.

Brian Siddle is director, community and content, for Strong Coffee Marketing. He has developed keynotes, workshops, and webinars on digital marketing for organizations such as DestinationBC, Tourism Yukon, Travel Alberta, PGA of Canada, Century 21, the GiantScreen Cinema Association, and Alberta Culture and Tourism. He has also taught digital marketing courses at Northern Lakes College and the University of Alberta.

4. How to Reach and Grow your Community Using Google Ads

Learn the best and most up-to-date strategies for using this critical digital advertising tool to find travellers who will be interested in exactly the kind of experiences that you have to offer.

Jason Park is the founder of Solid Mass Media, a web design and digital marketing firm in Coquitlam, B.C. After a decade working in a design firm in Toronto, Jason knows how to motivate customers and drive conversions. He specializes in event marketing and has a talent for growing brands through strategy and marketing automation. Jason’s personal mantra is to “Push the Rock,” and he reserves time every week for networking. Jason holds a B.A. in Technology from Ryerson University.

5. How to Wireframe Your Website So That Customers Engage

If you’re not starting with an effective blueprint, your website may not have the clarity it needs to pass the all-important user “grunt test.” Find out how to wireframe your site to create a journey that makes the customer the hero of the story.

Joseph Baker is the Founder of Baker Media, a marketing agency based in Northern California. Joseph has a passion for helping entrepreneurs clarify and create their marketing. Joseph focuses on overall marketing strategy, copywriting, videography and live events. When he’s not working, you might find him on the living room floor, playing with his one-year-old twins.


**INFLUENCER MARKETING: LIVE PANEL DISCUSSION** May 1st at 10 AM (PDT)

You can attend this panel discussion by logging into your Teachable account and selecting the live panel under Summit Topics. A recording will be available 24-hours after this panel goes live.

About this panel:

Join in live with a panel of top marketers as they discuss the key role of influencer marketing in growing a tourism brand. Learn how to find the right influencers, build and manage relationships with them, and leverage their brand to grow your own. A great chance to ask questions live and chat with the experts!

Speakers:

Josie Heisig rubs elbows with all manner of social media influencers to showcase the beauty of her home province. With a background in broadcast journalism, Josie relishes her role as a storyteller with Destination British Columbia—all to inspire others to explore B.C.’s wild landscape. While she has lived in Toronto and Calgary, Josie feels most at home in the mountains of B.C., where active pursuits, including hiking and skiing, are best topped with a trip to a bakery with her husband and dog.

Jade Broadus is vice president and creative director of Travel Mindset, where she helps craft the most compelling and engaging influencer marketing campaigns in the industry. An award-winning influencer herself, Jade is a notable freelance writer and photographer and knows the influencer side and how to shape campaigns that are authentic—and drive results. With her two-year-old in tow, she has flown on over 110 flights to four countries and 31 states.

Kristin Luna is a journalist, photographer and digital storyteller with more than 15 years of experience in magazines and branded content. Kristin has visited 100+ countries, collaborated with brands such as Visit Britain, Tennessee Tourism, Fairmont Hotels, Hilton and Airbnb, and has written 15 guidebooks and contributed to more than 50 publications, including Travel + Leisure, Conde Nast Traveler, AFAR, Southern Living, Real Simple and USA Today. You can find her blog at Camels & Chocolate.

Moderator:

Marie Hunter is a digital marketing consultant, founder and principal of Hunter Digital, and the creator and host of Elevate Marketing Summit. She a is frequent speaker on lead generation and digital marketing at tourism conferences, and she holds regular workshops on these topics for tour operators and other tourism businesses. Marie is also an avid mountain biker and seasoned traveller, with 45 countries visited to date.


ELEVATE MARKETING SUMMIT: MAY 2, DAY 2 TOPICS

The following presentations will be available to watch on May 2 at 9AM (PDT):

1. Customer Service That Generates Referrals and Repeat Customers

Digital tools like automation and segmentation can help you offer a next-level experience through every point of the buyer journey—from finding your site, to booking the tour, to going on the trip, to becoming a lifetime fan. Learn how to use these tools to efficiently create amazing customized experiences tailored just for them, without anyone falling through the cracks.

Mike Brcic is the founder of Mastermind Adventures, which helps entrepreneurs live inspired lives through exciting learning retreats, and Sacred Rides, a leading mountain bike tour company. He is a skilled digital marketer, educator and executive coach, and has 20+ years of experience in business, entrepreneurship, and adventure travel.

2. Designing an Effective Video Content Strategy

You definitely need video content—but do you know how to design a strategy that works for you? Learn the most cost-effective options for shooting, acquiring, producing and distributing great video, and how to make sure it speaks to your specific audience, and gets the real-world results you want.

Scott Adams is president of Birchbark Media, a video production and digital content marketing agency specializing in travel brands (and with an excellent track record, despite the fact that they put socks on a moose and called it their logo).Scott has worked on feature length documentaries, produced countless travel videos, written for multiple magazines, presented at conferences around the world, and visited a dozen-and-counting countries.

3. Retarget to Find Your Audience Using Facebook Ads

Retargeting is powerful conversion tool that squeezes every bit of value out of your Facebook Ad spend by finding the exact people who are already interested in who you are, where you are, and what experiences you offer. Learn the key strategies for using this tool, and find out how to create the custom retarget and lookalike audiences that will increase your ROI.

Joshua Noonan and Enrika Greathouse are the husband and wife founders of Small Gorilla, a creative marketing agency that helps entrepreneurs use the power of storytelling to increase their revenue and reach online. Their combined knowledge and expertise spans from leading the marketing teams at multimillion-dollar companies to consulting with notable brands such as Variety, Stitch-fix, Laura Bell Bundy, Rebuilding Together and Princess Cruises. They live in Los Angeles, where they love to hang out with friends and family.

3. The Essential 6: Evergreen Content You MUST Have on Your Website

Put in the time to create meaningful, cohesive and engaging permanent (or “evergreen”) content for your website, and it will reward you—effort free!—for years to come. Get the best tips on creating great evergreen web content, and find out what six pieces every tour operator needs in order to stand out from your competitors, reduce your marketing costs, build trust and rapport with your ideal customers, and increase your direct bookings.

Marie Hunter is a digital marketing consultant, founder and principal of Hunter Digital, and the creator and host of Elevate Marketing Summit. She a is frequent speaker on lead generation and digital marketing at tourism conferences, and she holds regular workshops on these topics for tour operators and other tourism businesses. Marie is also an avid mountain biker and seasoned traveller, with 45 countries visited to date.


**WORKING WITH INDIGENOUS COMMUNITIES: LIVE PANEL DISCUSSION** May 2nd at 10 AM (PDT)

You can attend this panel discussion by logging into your Teachable account and selecting the live panel under Summit Topics. A recording will be available 24-hours after this panel goes live.

About this panel:

Join in with Indigenous experts in tourism, marketing and economic development who have helped build a new tourism industry rooted in Indigenous rights and principles—and take part in an open discussion on how Indigenous and non-Indigenous businesses and communities can collaborate, partner and thrive. This live panel will provide a deeper understanding of the workings of successful Indigenous and tourism industry partnerships, and on how they can provide maximum impact and mutual benefits.

Can't make it live? No problem. A recording will be available for viewing within 24-hours after this live panel ends.

Speakers:

Jessie Hemphill is from the Gwa'sala-'Nakwaxd'axw Nations, with Métis heritage as well. She is a nationally renowned facilitator and planner, specializing in Indigenous planning. She was elected twice as a councillor for the District of Port Hardy and serves on the board of the 'kawatsi Economic Development Corporation, which oversees business lines in tourism and hospitality, fisheries and aquaculture, marine services, construction and forestry.

Dené Sinclair is the owner of Beendigay Marketing, and has 20+ years of experience in Indigenous-led communications, marketing and development enterprises. In 2016, she was nominated for a YM-YWCA Women of Distinction Award, and was named on the CBC Manitoba Future 40 list. Dené has a diploma in Public Relations Management from the University of Winnipeg and an MA in Interdisciplinary Studies from Royal Roads University.

Moderator:

Marie Hunter is a digital marketing consultant, founder and principal of Hunter Digital, and the creator and host of Elevate Marketing Summit. She a is frequent speaker on lead generation and digital marketing at tourism conferences, and she holds regular workshops on these topics for tour operators and other tourism businesses. Marie is also an avid mountain biker and seasoned traveller, with 45 countries visited to date.


**DEVELOPING A SOCIAL MEDIA STRATEGY: LIVE WORKSHOP** May 2nd at 1 PM (PDT)

You can attend this live workshop by logging into your Teachable account and selecting the live panel under Summit Topics. A recording will be available 24-hours after this workshop goes live.

About this workshop:

Social media can be overwhelming, so where do you start? What do you post? And why should you do it? This information-packed session will show you how to define your tourism brand, select the right strategy for the right channels, and measure your success.

Isabelle Jacques is a content and social media strategist specializing in storytelling for international audiences. Through representing high-profile organizations, she has developed a solid understanding of what it takes to succeed in today’s ever-changing marketing landscape. She’s passionate about elevating tourism brands by taking a traveller-first approach to content marketing.


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