A Free Social Media Marketing Series for Tour Companies

You know how to offer an unforgettable, one-of-a-kind travel experience. But are you up to date on the latest ways to reach your specific customers and book those tours?

The same team that brought you Elevate Marketing Summit is here to help with a FREE, highly-targeted social media marketing series that will give tourism professionals like you the know-how you need to get more bookings and increase your revenue—right now.

Sign up for access to three, pre-recorded 45-min sessions. You’ll learn how to build and engage your community, leverage your Instagram account to get more customers, and tell a personalized tourism brand story that will connect with your followers.

The best part? It’s totally free to participate—all you need to do is register!

November 5 &6, 2019: Social Media Marketing

By participating in Get Booked!, you’ll:

  • Save valuable staff time with a better, more effective approach to social media
  • See the best real-world examples of social media strategies that are specific to tourism brands
  • Learn how to improve your ROI with easy-to-implement strategies that don’t feel overwhelming

This series was part of a live online event that happened back in April 2019. Each session was recorded and is now available for you to watch. This series is free, focused, easy to fit into your day, and totally virtual. (No travel! No time off work!) You can watch on your own schedule.


3 Days, 3 Critical Topics, All Free for Tour Companies

Session 1: 5 Steps for Building an Engaged Community with Sophie Bujold

Social media is not about what you post—it’s about how you manage your community. Find out the surprising truth behind what really works on social media, and why the content you choose matters less than you think. You’ll learn how to get your followers to buy in to your message, how to feature the talent on your team and among your fans, how to earn trust, and how to turn all of this into more bookings.

Sophie Bujold is the founder of Cliqueworthy, a boutique consultancy focused on helping digital business builders, online group hosts and membership site providers design and grow outstanding community experiences. She taps into more than 18 years of experience in communications, digital marketing, and online community building to help her clients use technology and online tools to bring people together in genuine and impactful ways.

Session 2: Top Instagram Tips for Tourism Providers with Jennifer Kolbuc

A great Instagram feed is an absolute must for tour operators—so this session is an absolute must for you! Find out why this platform is essential, how you can harness user-generated content to boost your brand and lighten your workload, and what specific actions, responses and content will make sure you get the most from every post.

Jennifer Kolbuc has spent over 10 years working in social media and tourism with brands including Destination Canada, Fairmont, Vancouver Aquarium, and Vancouver Trails. Her consulting company, Mountain Top Consulting, works with small to medium size businesses to create engaging content. When she’s not tweeting or instagramming, you’ll find her hiking around Vancouver, BC.

Session 3: Creating Bite-Sized Content for Social Media, with Brian Siddle

It’s quick to read, it’s easy to produce, and it’s an incredible storytelling tool for social media—and if you haven’t heard of microcontent, you need to participate in this session. Find out how bite-sized content can build your brand and increase your business, see the best examples from recent campaigns, and hear great tips for planning, creating and delivering your own effective microcontent strategy.

Brian Siddle is director, community and content, for Strong Coffee Marketing. He has developed keynotes, workshops, and webinars on digital marketing for organizations such as DestinationBC, Tourism Yukon, Travel Alberta, PGA of Canada, Century 21, the GiantScreen Cinema Association, and Alberta Culture and Tourism. He has also taught digital marketing courses at Northern Lakes College and the University of Alberta.


Frequently Asked Questions

How do I access each presentation?
All the presentations are held online so you'll be able to attend right from your office chair, or couch, or favourite coffee shop! Simply register, login to your Teachable Account, click on the topic you'd like to attend. We'll also send you an email reminder so you don't forget!
Will a recording of each presentation be available?
Absolutely! You can expect each presentation to be uploaded 24-hours after it airs.
Why should I attend?
We designed these topics just for tourism businesses like yours, so you can learn the latest social media marketing strategies that are working RIGHT NOW to help elevate your online presence, connect with potential customers and book more tours.